Sunset Studios

7 JEANS

 
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7 For All Mankind
“WE ARE MANKIND” Campaign Launch 2018

LOS ANGELES


The Task

Bring the storied denim brand’s campaign (featuring Luka Sabbat, Cleo Wade, et al.) to life while re-introducing them to the market of creatives and trendsetters.

 

 

The Solution

We revived 7 Jeans as a cutting edge, risk-taking brand using an exciting and unexpected venue as the setting for the campaign launch and bringing on plugged-in DJs and vendors.

Over 300 influencers attended the event, the most successful social-driven event in the brand’s recent history. The brand successfully tapped into the up-and-coming ‘cool’ audience that has been difficult-to-reach.