Bumble was looking to branch out of their typical audience and make fresh connections and onboard a new demographic to their Bumble APP platform. V Magazine was a perfect partner as their talent pool is a difficult-to-reach audience.
The activation was focused around guests being able to update their profile pictures on the Bumble APP; hence a way to sign up new Influencer talent. V Magazine covered the activation and talent engagement on their digital recap reaching 5MM unique visitors and on their social media platform reaching 1.5MM per post. In addition to new influencer sign ups there were organic social media posts as well.