Sunset Studios

DISNEY

 
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Walt Disney
Signature Collection welcomes Lady And The Tramp

LOS ANGELES


The Task

Celebrate the first-ever at-home release of Disney’s Lady And The Tramp on DVD, Blu-ray, and digital.

 

The Solution

On National Spaghetti Day, we brought the film’s iconic Bella Notte scene to life, using the back alley of Los Angeles’ premiere canine catering company, Just Food For Dogs. We curated a spaghetti dinner activation outfitted with a step-and-repeat build-out, accordian player entertainment, and spaghetti for “dog’fluencers” by JFFD and for their owners by Sqirl.

The event generated thousands of content materials from attendees and successfully messaged the release of the film.