Sunset Studios

IMPOSSIBLE FOODS

 
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Impossible Foods
Midwest Launch

DETROIT


The Task

Having launched the Impossible Burger in various markets from SF to Austin, for Detroit where new food is not always welcomed, the Client wanted to be embraced by the local community and spread the word of the Impossible Mission.Impossible Foods enlisted our team for the community-focused Midwest market launch of their new plant-based burger in Detroit, highlighting partner Chef Michael Symon.

 

The Solution

We transformed the oldest-operating bowling alley in the country, the Majestic Garden Bowl, into a branded experience with homage to nostalgic Americana and the vibrant Motor City. Event goers were invited to sample the product while bowling, create custom bowling shirts, and snap pics in front of classic cars parked in front of the venue and in a vintage, yet branded photo booth.