Impossible Foods x White Castle
Amplify the reach of Impossible Food’s collaboration with White Castle with a highly buzzworthy campaign and event.
Sent experiential “lunch boxes” to our army of influential artists, musicians, creatives etc. The “lunch box” lead them to the Impossible Foods x White Castle celebration which was hosted by comedian Eric Wareheim and featured a performance by legendary rapper Ghostface Killa.
Increased influencer attendance by 50%. Enthused influencers within our network to generate organic unpaid content. Notable influencer attendees included Chloe Wise, The Knocks, and Brian Procell.