Sunset Studios

IMPOSSIBLE FOODS x WHITE CASTLE

 
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Impossible Foods x White Castle

LOS ANGELES


The Task

Amplify the reach of Impossible Food’s collaboration with White Castle with a highly buzzworthy campaign and event.

 

The Solution

Sent experiential “lunch boxes” to our army of influential artists, musicians, creatives etc. The “lunch box” lead them to the Impossible Foods x White Castle celebration which was hosted by comedian Eric Wareheim and featured a performance by legendary rapper Ghostface Killa.

Increased influencer attendance by 50%. Enthused influencers within our network to generate organic unpaid content. Notable influencer attendees included Chloe Wise, The Knocks, and Brian Procell.