LG Signature 2018
Smart Appliance Collection Preview
To launch LG SIGNATURE TV and kitchen appliances in creative way with an emphasis on lifestyle.
We outfitted beach-front Malibu home into fully functional interactive areas for press and influencers to experience the highly anticipated LG Signature 2018 smart appliance collection.
To amplify the smart home installation, we hosted a panel and evening event with some of the biggest names in real estate. The campaign was amplified via a paid social media program.