Sunset Studios

NIKE

 
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Nike GO!
LA 10K

LOS ANGELES


The Task

Build awareness and inclusivity Nike’s Go LA 10K running event.

 

The Solution

Created a kick off dinner experience and weekly training sessions for influencers of all body types to celebrate community and encouraged non-athletes alike.

Over 60 influencers of all body types and athletic abilities attended the events and completed the 10k. The activation inspired hundreds of new participants and loyalists.