V MAGAZINE
COACHELLA
TENT POLE

We led V Magazine to enter into a new territory by bringing to life all that the magazine stands for. This was a way for the brand to let consumers get to know their brand intimately while creating controlled experiences that lead to millions of user-generated impressions, press impressions, and word of mouth generated content amongst a highly influential audience that created content that long outlived the event itself.

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Musician SZA at the custom Maison Margiela Flower Market. Contby Alana O’hearly for V Magazine

OVERALL CLIENT GOALS

  • Raise awareness on the West Coast.
  • Build relationships with talent, influencers and brand partners.
  • Create content for their owned channels.
  • Create buzz via press, social media and attendance from festival goers around their music
    issue that was released around the same time as the festival.
Tesla
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SECURED
SPONSORS

  •  Instagram
  • Tesla
  •  Impossible Foods
  • Margiela
  • Bumble
  • Equinox

SZA X SHOPIFY
EXCLUSIVE T-SHIRT

V and Shopify created a limited edition shirt of the SZA cover shot by legendary Inez & Vinoodh to direct traffic to Frenzy, their proprietary app for exclusive drops. V Magazine heavily promoted the shirt on their social media outlets while Sunset Studios seeded the shirts to 30 VIPs with 15 Influencers wearing the shirts on site including Larson Thompson.

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Sunset Studios seeded the product to various influencers that
posted to their social media account including Larsen Thompson, Alana O’herly, The Misshapes, etc and V Magazine did heavy promo of the sale on Frenzy leading to millions of organic brand awareness.

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SZA X SHOPIFY
EXCLUSIVE T-SHIRT

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Coachella Music Festival breeds an unmatched pool of talent so Sunset Studios, V Magazine and Instagram teamed together to celebrate the publication provocateur’s highly-anticipated Music Issue featuring SZA on the cover at the unmatched paradise, Korakia Pensione in Palm Springs. Catering was provided by the buzzy plant-based Impossible Foods and Crossroads.

Selected Works

UGG 40thProject type

Hypebeast 100Project type

Pax Content ShootProject type

Athena ClubProject type

Alo YogaProject type

LinkTreeProject type

Route AppProject type

Hypno x BAYCProject type

ExtraProject type

Harley-DavidsonProject type

SunwinkProject type

NikeProject type

Soho HouseProject type

Levi’sProject type

Impossible FoodsProject type