We led V Magazine to enter into a new territory by bringing to life all that the magazine stands for. This was a way for the brand to let consumers get to know their brand intimately while creating controlled experiences that lead to millions of user-generated impressions, press impressions, and word of mouth generated content amongst a highly influential audience that created content that long outlived the event itself.
Musician SZA at the custom Maison Margiela Flower Market. Contby Alana O’hearly for V Magazine
OVERALL CLIENT GOALS
SZA X SHOPIFY
V and Shopify created a limited edition shirt of the SZA cover shot by legendary Inez & Vinoodh to direct traffic to Frenzy, their proprietary app for exclusive drops. V Magazine heavily promoted the shirt on their social media outlets while Sunset Studios seeded the shirts to 30 VIPs with 15 Influencers wearing the shirts on site including Larson Thompson.
Sunset Studios seeded the product to various influencers that
posted to their social media account including Larsen Thompson, Alana O’herly, The Misshapes, etc and V Magazine did heavy promo of the sale on Frenzy leading to millions of organic brand awareness.
SZA X SHOPIFY
Coachella Music Festival breeds an unmatched pool of talent so Sunset Studios, V Magazine and Instagram teamed together to celebrate the publication provocateur’s highly-anticipated Music Issue featuring SZA on the cover at the unmatched paradise, Korakia Pensione in Palm Springs. Catering was provided by the buzzy plant-based Impossible Foods and Crossroads.
Alana O’hearly X Sunset StudiosProject type
UGG 40thProject type
Hypebeast 100Project type
HOURGLASS VANISH PRODUCT LAUNCHProject type
Diesel - 24 Hour Digital Experience, Pride 2020Project type
Pax Content ShootProject type
Parade Summer Daisy MarketProject type
Athena ClubProject type
Alo YogaProject type
Route AppProject type
Hypno x BAYCProject type
Victoria’s Secret Coachella Debut ActivationProject type
Soho HouseProject type
Impossible FoodsProject type