Sunset Studios



#REDspace Launch


The Task

To infuse a lifestyle component to a traditionally automotive endemic market to launch a new elective automotive company with tag line ‘A wondrous space that decided to become a car’ lead by lauded former BMW Chief Designer, Chris Bangle.


The Solution

Through creative experiences, public relations and a paid influencer program, REDspace saw expansion in digital and social media audience and demographic. Press features include, Wired, Forbes, Fast Company, Mashable, Us Weekly and more.