Desert Collective 2018
Re-pivot everybody’s favorite winter boot brand into a multi-seasonal commodity.
Highlighting the brand’s Summer styles, we took UGG to the desert for the Coachella 2018 season. Taking a 360 degree approach, we played host to a user-generated social brunch and also fully utilized the sharable environs as a backdrop for The UGG Collective Summer 18 Campaign. Our talent curation included Dove Cameron, Rowan Blanchard, Kiersey Clemons, The Kaplan Twins, So Super Sam and Winnie Harlow.
UGG successfully launched their spring collections during Coachella raising awareness of their spring styles. Social media impressions via the UGG Collective reached a staggering 52.2 million while Teen Vogue exclusively interviewed and covered the event leading to an additional 12.3 Million press impressions.