Sunset Studios

V MAGAZINE

 
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V Magazine X SUNSET STUDIOS Present:
The V House @ Coachella 2018

PALM SPRINGS


The Task

For this past Coachella 2018 season, Sunset Studios and V Magazine teamed together to bring the publication provocateur’s highly-anticipated Music Issue to life with a takeover of the unmatched paradise, Korakia Pensione in Palm Springs. During the two-day residence, the V House played host to fashion and technology’s most exciting brands and Hollywood’s freshest faces with programming that included a Equinox hosted yoga session, an Instagram brunch with limited-edition T-shirt collaboration available exclusively via Shopify and a 2-day pool lounge day with DJ sets by Luka Sabbat and friends.

 

The Solution

The event drove over 11.2 Million earned social media impressions with 250 attendees and over 48.5MM press impressions. Official Partners included: Instagram, Impossible Foods, Bumble, Maison Margiela, Tesla, Equinox, and more. Each brand had it’s own deliverables from content creation, organic relationship building with influencers to V Magazine coverage.