Sunset Studios

ZIRAN

 
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Ziran
FW18 No Seasons Collection Debut

New York CITY


The Task

To introduce the LA-based sustainable silk line into the New York market and global media outlets during New York Fashion Week using an organic approach to set a foundation for long-term relationships.

 

The Solution

Strategized on VIP gifting and produced an intimate influencer and press dinner at Mission Chinese, followed by a presentation and party at the neighboring gallery. The presentation showcased the Fall/Winter 2018 collection on models casted by Sunset Studios.

The event successfully achieved the goal of forming long term relationships with continued social media hits from influencers post-event and ongoing conversations with Vogue, WWD, and i-D for future features.