FW18 No Seasons Collection Debut
New York CITY
To introduce the LA-based sustainable silk line into the New York market and global media outlets during New York Fashion Week using an organic approach to set a foundation for long-term relationships.
Strategized on VIP gifting and produced an intimate influencer and press dinner at Mission Chinese, followed by a presentation and party at the neighboring gallery. The presentation showcased the Fall/Winter 2018 collection on models casted by Sunset Studios.
The event successfully achieved the goal of forming long term relationships with continued social media hits from influencers post-event and ongoing conversations with Vogue, WWD, and i-D for future features.