Neutrogena’s 2026 Coachella presence marked a major cultural moment, with Sunset Studios leading production for the brand’s expansive influencer and creator program. As the official sunscreen partner of the festival, Neutrogena activated across multiple touchpoints—from Palm Springs Airport to offsite events like the Wave Pool pre-party—extending far beyond the festival grounds.

Sunset managed over 100 contracted Creators, designing a seamless, content-driven experience from arrival through the full festival weekend. The program began with pre-event mailers—custom suitcase kits that sparked early social traction ahead of the festival—followed by a thoughtfully curated itinerary of branded moments, including lounges, transportation, late-night activations, and integrated on-site experiences.

The result was a fully integrated, utility-led experiential campaign that drove both visibility and engagement at scale. From airport-to-festival presence and on-site SPF dispensers to over 145,000 product samples distributed, the program successfully translated awareness into trial while positioning Neutrogena as an essential part of the Coachella experience. The brand saw over 16.5 Million social conversion from Likes, shares, comments and views on Influencer content, the #5 most talked about brand at Coachella (Source: Traackr and Business of Fashion)

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