We were the agency to bring Motrin’s first ever event activation to life at Coachella 2026. The goal was content creation and alignment with a culturally relevant tentpole event to be part of the conversation that is Coachella.

In the middle of the heat, crowds, and nonstop music, the Motrin Recovery Lounge offered festival goers a place to pause, recover, and recharge. Designed like a modern desert spa in Motrin’s vibrant orange, the space blends a calming atmosphere with a cool festival edge.

A calming day-spa-meets-VIP-lounge focused on relief, recovery, and recharge for festival goers to get back to the music feeling better.