HARLEY-DAVIDSON

HD_Hero_2560

OVERVIEW

We were tasked to develop and launch a lifestyle subsidiary brand owned exclusively by Harley Davidson. This new brand was poised to appeal to a younger, fashion-forward, and culturally engaged audience outside of the core H-D demographic. 

folioimage_square
folio_square
HD_Folio_1300

To make this new direction come to life, we worked across various internal H-D teams (experiential, social media, PR, digital) and executed an overhaul across various projects. This included the production of an International Trade Show in three markets (Paris, Singapore, Miami) with a unique fashion show experience, a first-of-its-kind trade show booth experience that toured nationwide, Airstream Mobile Pop Up Pilot Program with research & development into scaling to global locations (Europe & APAC), and creative design for 2020 experiential assets including unconventional OOH media placements turned into experiences.

HD_Banner2_2560

MARKETS

 

2 International
9 National
4 Regional

IMPRESSIONS


50M+ 

RESPONSIBILITIES

 

Experiential Identity 
Design Strategy & Implementation
Branding Identity & Positioning
Campaign Ideation & Execution
International Event Execution
Market Research & Development
Production & Custom Fabrication

Selected Works

Project 8Project type

Project 7Project type

Project 6Project type

Project 5Project type

Project 4Project type

Project 3Project type

Project 2Project type

Project 1Project type

SunwinkProject type

NikeProject type

Soho HouseProject type

Levi’sProject type

Impossible FoodsProject type

Route AppProject type

© 2020 Nice Creative Inc

DESIGNED BY A:STUDIOS