IMPOSSIBLE

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overview

We launched the Impossible Burger nationally at strategic consumer touchpoints from Michelin Starred establishments to food trucks.

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We built a digital community around the Impossible brand through events in New York, San Francisco, Austin, Detroit. Within these markets, we built a network of influencers and editors in key markets to drive messaging, brand awareness and PR. In Detroit, Sunset Studios transformed the oldest bowling alley in America into an Impossible haven where attendees could be the first to try our new burger. We also developed a strategy to integrate the Impossible Burger at key cultural moments such as New York Fashion Week with Opening Ceremony and launched their partnership with White Castle with an in-store event featuring a live performance by Ghostface Killah.

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MARKETS

 

4 National

IMPRESSIONS

 

100M+

RESPONSIBILITIES

 

Product Placement
Community Building
Strategic Partnerships
Campaign Ideation
Seeding Programs
Production & Custom Fabrication

Selected Works

Harley-DavidsonProject type

SunwinkProject type

NikeProject type

Soho HouseProject type

Levi’sProject type

Route AppProject type

© 2020 Nice Creative Inc

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