ROUTE
overview
Route is a logistics app that provides a seamless customer experience by visually tracking online orders. Sunset Studios is spearheading the launch of their brand discovery and storytelling features.
In the first phase, we are on-boarding ecommerce partners within our network as B2B sales partners and leading Route’s experiential initiatives, becoming one of the first brands to create a bespoke virtual experience. Our event series began with a virtual dinner with opinion leaders like Helen Owen and Dylan Efron in attendance. On the day of the event, we brought these creators together with engaging virtual activities such as a mixologist-led cocktail making session, live performance by Zuri Marley, and opportunities for Q&A and app discovery. LA’s beloved eatery, Elephante, provided white glove dinner delivery which supported their “Empty Your Purse to Feed a Nurse” COVID-19 initiative to feed healthcare workers on the front lines.
On-going
Creative Partnership
PRESS
Voted best new App by TechCrunch
2019 & 2020
RESPONSIBILITIES
Experiential Ideation & execution
Strategic Partnerships
Concept Ideation
Community Building Initiatives
B2B Sales
Selected Works
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