overview

Route is a logistics app that provides a seamless customer experience by visually tracking online orders. Sunset Studios is spearheading the launch of their brand discovery and storytelling features. 

In the first phase, we are on-boarding ecommerce partners within our network as B2B sales partners and leading Route’s experiential initiatives, becoming one of the first brands to create a bespoke virtual experience. Our event series began with a virtual dinner with opinion leaders like Helen Owen and Dylan Efron in attendance. On the day of the event, we brought these creators together with engaging virtual activities such as a mixologist-led cocktail making session, live performance by Zuri Marley, and opportunities for Q&A and app discovery. LA’s beloved eatery, Elephante, provided white glove dinner delivery which supported their “Empty Your Purse to Feed a Nurse” COVID-19 initiative to feed healthcare workers on the front lines.