For the marketing campaign of Marty Supreme, A24 tapped Sunset Studios to produce a series of advanced screenings across the country—each executed with minimal lead time and maximum agility. As talent schedules shifted and plans evolved in real time, our team moved quickly, adapting on the fly while maintaining flawless execution.

A24’s vision was intentionally anti-corporate and anti-traditional, favoring instinct over convention. From a production standpoint, that meant being meticulously prepared for “organized chaos.” Sunset pre-planned locations along the campaign’s roadmap while remaining flexible enough to pivot instantly as creative decisions were made in the moment. Every detail mattered—even when the playbook was being rewritten.

Sunset produced the advanced screening and Las Vegas premiere of Marty Supreme, culminating in a surprise appearance by Timothée Chalamet following his now-infamous stunt as the first person to stand atop the Las Vegas Sphere—an unforgettable cultural moment that instantly became part of the film’s mythology.

The Marty Supreme marketing campaign was nothing short of iconic, generating widespread attention and coverage from outlets including Entertainment Tonight and Vogue, and cementing the film’s arrival as a true cultural event.

As seen in Vogue, Entertainment Tonight, Ad Age, People, Rolling Stone, Billboard and many more!

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