For the past two years, Topps has reimagined the traditional signing process—transforming it from a routine obligation into a dynamic, relationship-driven experience that deepens athletes’ connection to the brand and to one another. Building on that momentum, we were tapped to create and produce the third highly anticipated installment of Topps Spot, designed to celebrate legacy while shaping the future of the franchise.

Hosted in Phoenix, Arizona from February 17–21, 2025, the experience prioritized meaningful athlete engagement at every touchpoint. Our objectives were threefold: secure autographs from key prospects and established players, strengthen relationships through a sense of community and inclusion, and foster long-term brand ambassadorship through education and personal connection to the Topps story.

From venue procurement through experiential and spatial design, fabrication and installation, full-scale event production, and comprehensive vendor management, our team oversaw every element of execution. The result was a premium, thoughtfully curated environment that elevated the signing process into a memorable brand moment—reinforcing each athlete’s place within the Topps legacy while creating authentic connection beyond the card.

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