Touchland debuted eight new fragrances and wanted to raise awareness in a fresh, creative way. Sunset identified The Grove as the ideal Los Angeles destination for high foot traffic and designed an activation that was immersive, interactive, and gave guests a true “taste” of the brand.

The experience came to life through a pop-up activation featuring custom ice cream flavors inspired by the new scents, interactive spritzer stations, and a larger-than-life product display that served as the centerpiece of the event — creating a sensorial moment that perfectly captured the brand’s playful yet elevated spirit.

In collaboration with Sephora, we introduced a gift-with-purchase program that drove incredible results: the featured product sold out completely in Sephora, and the activation served more than 1,500 ice creams per day. The client was thrilled, as the campaign not only delighted guests but also had a clear, positive impact on sales.

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