Touchland Holiday Retail Sampling Campaign
Sunset Studios partnered with Touchland to execute a high-volume, sales-driving retail sampling campaign across over 30 states and 60 locations over a span of 2 weekends, designed to maximize holiday conversion.
Sunset scouted and evaluated 64 Ulta and 11 Sephora locations nationwide, delivering an activation that paired custom calligraphy gifts with purchase and complimentary hot chocolate—creating a festive, high-engagement retail moment.
Operating with a nimble, real-time approach, Sunset added locations on the fly and managed all logistics end-to-end, including local market managers, calligraphers, brand ambassadors, photographers, and permitting.
The campaign drove strong engagement and conversion, with post-activation reporting identifying top-performing locations and providing Touchland with actionable insights heading into 2026. The activation also strengthened key retail partnerships while delivering a memorable holiday shopping experience.
Selected Works
