HOURGLASS x Rosie Huntington-Whiteley

To celebrate the partnership between Rosie Huntington-Whiteley and HOURGLASS, we were brought on to translate the campaign’s clean, minimal, yet modern aesthetic into a fully immersive experience. The event was hosted at the iconic Sunset Tower, a classic Hollywood-style venue that set the perfect backdrop for the launch.

We designed custom installations and shareable moments that both educated and inspired the Hourglass community around the new Vanish collaboration. Guests journeyed through infinity mirrors filled with product, custom-fabricated fog cubes that disappeared before their eyes, and larger-than-life teardrops showcasing the full spectrum of foundation shades. Additional highlights included a fog-infused photo booth and oversized LED screens that amplified the campaign’s modern aesthetic. The experience concluded at a glowing vanity station, where celebrity makeup artists offered personalized trials—bringing artistry, innovation, and engagement together in one immersive environment.