OVERVIEW

For Snapchat at VidCon, we were tasked with transforming a dull, bare-bones concrete courtyard into a dreamy oasis celebrating the magical time of day known as "golden hour".

Upon entry, content creators walked through a vibrant tunnel representing the sunset in warm orange and yellow hues. Using the Snap signature yellow as our sky, we transported guests above the clouds to bask in the sunlight in irresistible photo moments throughout. Additionally, we incorporated AR experiences, a cereal bar, custom fabricated mirror selfie moments, custom Snap merchandise as giveaways, and a sunscreen partnership with our friends at Starface.

Our lounge was a much-needed escape from the VidCon conference floor and invited guests into a world that was fun, exclusive and totally immersive. Our onsite brand ambassadors ensured that the experience was interactive with lots of surprise & delight throughout!