LEVI’S
overview
Levi’s “Tailor Shop” is a proprietary interactive program that travels to festivals and other cultural moments. Following the success of their Pop Up Tailor Shop concept, Levi’s has since implemented this program permanently in select retail locations.
Sunset Studios took over an entire hotel for a Levi’s Tailor Shop pop up during Coachella. We built an instagrammable oasis where VIP and celebrity guests could customize a complimentary denim jacket set up throughout the space. “I never thought I would see the day where we had people lining up outside of our door two days before the product went on sale” Levi’s CEO Chip Berg told Quartz Magazine.
PRESS
Vogue
Business Insider
Hollywood Reporter
WWD
IMPRESSIONS
60M
RESPONSIBILITIES
Creative Direction/Design
Design Strategy & Implementation
Custom Fabrication
Campaign Ideation & Execution
Production
Brand Collaborations
Selected Works
Art Basel 2022Project type
Alana O’hearly X Sunset StudiosProject type
Hypebeast 100Project type
HOURGLASS VANISH PRODUCT LAUNCHProject type
Diesel - 24 Hour Digital Experience, Pride 2020Project type
Pax Content ShootProject type
Parade Summer Daisy MarketProject type
Athena ClubProject type
Alo YogaProject type
LinkTreeProject type
Route AppProject type
Hypno x BAYCProject type
ExtraProject type
Victoria’s Secret Coachella Debut ActivationProject type
Harley-DavidsonProject type
SunwinkProject type
NikeProject type
V Magazine HouseProject type
SnapchatProject type
Try QuinnProject type
UGG's 40th AnniversaryProject type
Rare BeautyProject type
Kendra Scott College Mobile TourProject type
Malibu Beach House, Malibu CAProject type
Soho HouseProject type
Impossible FoodsProject type