overview

Levi’s “Tailor Shop” is a proprietary interactive program that travels to festivals and other cultural moments. Following the success of their Pop Up Tailor Shop concept, Levi’s has since implemented this program permanently in select retail locations.

Sunset Studios took over an entire hotel for a Levi’s Tailor Shop pop up during Coachella. We built an instagrammable oasis where VIP and celebrity guests could customize a complimentary denim jacket set up throughout the space. “I never thought I would see the day where we had people lining up outside of our door two days before the product went on sale” Levi’s CEO Chip Berg told Quartz Magazine.