Sunset set out to make a bold statement at the GPFS trade show with a sensorial, out-of-the-box experience that showcased the brand’s fun, forward-thinking spirit and cemented its position as a leader in the citrus category.

We brought the concept of the Peelz Mart to life — a playful take on a neighborhood market designed to immerse attendees in the vibrant world of Peelz. From cheeky branding moments to custom merchandising, every detail was thoughtfully crafted to capture attention and spark conversation.

The booth became one of the most talked-about moments of the show, drawing consistent crowds and creating an energetic atmosphere that embodied the Peelz personality. The response was so strong that the team took home The Best Booth Award at GPFS.

The experience delivered on three key goals:

• Creating a 360° brand moment that built awareness and drew retailers in.
•  Engaging visitors through interactive, memorable touchpoints.
• Using impactful design and storytelling to reinforce Peelz as the go-to citrus brand.

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