This holiday season, Kendra Scott invited guests to experience its holiday pop-up celebrating the brand’s arrival in California, with the goal of building awareness in a high-potential market. The Grove during the holidays offered the perfect setting, warmly welcoming Kendra Scott with a cozy, gingerbread-inspired retreat designed by Sunset. Blending the brand’s signature golden glow with the nostalgic warmth of handcrafted holiday traditions, The Gingerbread House transformed the shopping experience into a moment of pure holiday magic.

Designed to capture the spirit of the season, the installation celebrated craftsmanship, family, and the art of memory-making. Guests explored a whimsical world of gingerbread architecture, snow-kissed details, and twinkling white lights.

The activation invited guests to reconnect with tradition, creativity, and the people who make the holidays bright. With a line down the block for two straight days, the experience drove on-site sales, sparked standout content creation, and extended the campaign across social media through hundreds of images shared by guests.