OVERVIEW

To celebrate the 10 year anniversary of activewear icon Gymshark, we paid tribute to the legacy and heritage that birthed the brand – bodybuilding and powerlifting. And no location speaks better to the history of the sport than Venice’s renowned Muscle Beach.

STATS:

• Full takeover of the public Muscle Beach location including the entire stretch of sand, from the basketball courts to the boardwalk, the aerial rings to the amphitheatre
•  Created custom built areas and programming including a lifting clinics and seminars, on-site giveaways, exclusive merch customizations, customized ice cream truck and live DJ and meet-and-greets with athletes
• Attendance: Over 1,000 public consumer RSVPs + Influencers
  Over 87 M impressions garnered