The 3-day shoppable creative experience took place in an outdoor garden party setting, and  started with a private event featuring appearances by Kendra Scott herself and Caila Quinn Burrello, among other influencers. 

The following days included public-facing gifting and retail moments among various creative programming. The complementary Color Bar offered hands-on jewelry customization, providing stones and materials featured in iconic KS pieces. Guests could shop and make use of a fully equipped design studio, complete with a custom hat bar, etching and engraving stations, unique charms, and more.

As the Kendra Scott brand is dedicated to giving back, an onsite mural project in partnership with the Uvalde Love Project encouraged guests to make a difference. Materials on hand were used to customize mosaic tiles that formed the Kendra Scott slogan “Shine Bright” in a  collaborative art piece to donate to the community. 

Over 1,100 guests attended the event throughout the weekend with UGC , and 1.39M+ organic social impressions were made across all channels.