ATHENA CLUB’S
POP-UP ACTIVATION
Give one, get one - a marketing tactic brands have frequently utilized
to promote consumer engagement and raise brand awareness for
years. For the self-care brand Athena Club, Sunset/Studios made
that common approach fresh, innovative, and unforgettable with an
inspired two-day pop-up activation in New York City.
-
Biz Bash article on the activation linked HERE
The objective was simple: create a short-term activation that would increase the visibility of the brand, create buzz through UGC, build brand advocacy, and organically create an authentic sense of community around Athena Club. Sunset/Studios conceptualized, designed, and executed a pop-up shop that was visually astounding and unlike any exchange initiative done before. Not only that, but the event successfully lent Athena Club the ability to gift 3,000 razors in 2 days and capture over 200 user-generated social media stories - spreading positive brand sentiment digitally alongside an unforgettable in-person experience for their New York audience that was shared and seen worldwide.
Selected Works
Art Basel 2022Project type
Alana O’hearly X Sunset StudiosProject type
Hypebeast 100Project type
HOURGLASS VANISH PRODUCT LAUNCHProject type
Diesel - 24 Hour Digital Experience, Pride 2020Project type
Pax Content ShootProject type
Parade Summer Daisy MarketProject type
Alo YogaProject type
LinkTreeProject type
Route AppProject type
Hypno x BAYCProject type
ExtraProject type
Victoria’s Secret Coachella Debut ActivationProject type
Harley-DavidsonProject type
SunwinkProject type
NikeProject type
V Magazine HouseProject type
SnapchatProject type
Kylie CosmeticsProject type
Try QuinnProject type
UGG's 40th AnniversaryProject type
Rare BeautyProject type
Kendra Scott College Mobile TourProject type
Kendra Scott @ SXSW 2024Project type
Malibu Beach House, Malibu CAProject type
Soho HouseProject type
Levi’sProject type
Impossible FoodsProject type