ATHENA CLUB’S
POP-UP ACTIVATION
Give one, get one - a marketing tactic brands have frequently utilized
to promote consumer engagement and raise brand awareness for
years. For the self-care brand Athena Club, Sunset/Studios made
that common approach fresh, innovative, and unforgettable with an
inspired two-day pop-up activation in New York City.
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Biz Bash article on the activation linked HERE
The objective was simple: create a short-term activation that would increase the visibility of the brand, create buzz through UGC, build brand advocacy, and organically create an authentic sense of community around Athena Club. Sunset/Studios conceptualized, designed, and executed a pop-up shop that was visually astounding and unlike any exchange initiative done before. Not only that, but the event successfully lent Athena Club the ability to gift 3,000 razors in 2 days and capture over 200 user-generated social media stories - spreading positive brand sentiment digitally alongside an unforgettable in-person experience for their New York audience that was shared and seen worldwide.
Selected Works
