Kylie Fragrance Launch 2024

OVERVIEW

To celebrate Kylie’s debut fragrance, we were tasked with producing an event that captured COSMIC’s otherworldly feminine essence, while feeling as cool and inspiring as Kylie herself.

The Process:

Our creative strategy began with ideation around concepts in response to the client brief. We explored three directions: 

  • a stunty oversized perfume bottle replica on the concrete streets of NYC
  • an ethereal outdoor stargazing event/launch party
  • an interactive, branded pop-up wedding chapel. 

We also presented other out-of-the-box thought starters to inspire the team, and budgeted out various scenarios for the client to evaluate and choose from. 

Our process resulted in a glitzy one-night affair at the James Goldstein house, partnering with the CoStar app and 818 Tequila. The elevated event wowed attendees, leaving the kind of lasting impact that Kylie is known for while the Out-of-Home campaign that we produced gained mass awareness. With an arresting visual composition featuring surreal lighting, impactful scenic design that paired as photo moments, florals (in conjunction with Mindy Weiss) and ongoing campaign video that centered the product and encouraged UGC, we helped establish Kylie and COSMIC as iconic figures in the fragrance world. Sunset handled a supporting OOH campaign in NYC, LA, Chicago and Canada as well as an event partnership with Astrology App Co-Star.

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Selected Works

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ExtraProject type

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NikeProject type

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Rare BeautyProject type

Soho HouseProject type

Levi’sProject type

Impossible FoodsProject type

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