PARADE SUMMER
DAISY MARKET

For the Gen Z audience, we partnered with Parade, a socially-conscious and sustainable intimates brand focused on inclusivity, community, and self-expression. To accurately and authentically reflect the spirit of the brand alongside the launch of their whimsical Summer Daisy Collection, we took over New York’s trendy Dime Square neighborhood and transformed it into a field of daisies as far as the eye can see. It was a true living, breathing expression of the brand. Working alongside city officials to secure proper permitting, we were able to create an OOH Stunt that attracted millions of social impressions and mirrored Parade’s values of community, through partnerships with neighborhood flower bodegas and other local businesses, and sustainability, by relying on eco-friendly and biodegradable material for the setup of this unique pop-up weekend experience.

Parade-47
PARADE-3
Parade-24

Selected Works

UGG 40thProject type

Hypebeast 100Project type

Pax Content ShootProject type

Athena ClubProject type

Alo YogaProject type

LinkTreeProject type

Route AppProject type

Hypno x BAYCProject type

ExtraProject type

Harley-DavidsonProject type

SunwinkProject type

NikeProject type

Soho HouseProject type

Levi’sProject type

Impossible FoodsProject type