Sunset Studios brought STORM Energy to New York for a multi-day creator trip built around the energy and culture of US Open week. From initial ideation through creative direction, production and on-the-ground execution, we developed Game. STORM. Match. as a fully connected experience spanning hospitality, wellness, sport, food, nightlife and content.

DESIGN DIRECTION

We developed a cohesive visual world for STORM that brought the energy of tennis into every touchpoint of the weekend. Clean court lines, STORM black and white, natural materials and elevated hospitality details carried across the workout, product moments, gifting and event environments.

Guests were hosted at Nine Orchard, where we created custom in-room gifting experiences and produced a private workout with SET ACTIVE. From there, we brought the group to the US Open, hosting creators and talent from a private STORM suite for a day of tennis. The weekend continued with a private STORM dinner at Zero Bond and a Taste of Tennis watch party at Flyfish Club, bringing together creators, athletes and cultural talent including Sloane Stephens, Quentin Grimes, Taylor Fritz, Venus Williams and more.

Across every touchpoint, Sunset Studios led the experience from concept to execution, developing the overarching creative direction and guest journey, producing branded environments, custom gifting and merchandise, programming experiences, integrating STORM throughout the weekend, and creating moments designed to live both IRL and across social. The result positioned STORM at the intersection of sport, wellness and culture, turning one of New York’s biggest sporting weeks into a multi-day world built around the brand.