Touchland The Fall Edit Activation
in Soho New York
Sunset Studios and Touchland brought The Fall Edit to life through an immersive, seasonal experience celebrating the collection’s cozy scents and sensorial details.
A custom Touchland-branded ice cream truck set the scene, while scent-inspired ice cream, hot cider, and custom-wrapped chocolates brought the collection to life beyond the bottle.
The first 150 guests received personalized, embroidered Touchettes alongside a sanitizer from the new collection. A custom “Wear the Season” mirror offered a shareable photo moment tied directly to the launch.
Every touchpoint worked together to turn product discovery into a multisensory brand experience, creating meaningful connections, memorable takeaways, and organic social moments.
Selected Works
