Tesla Motors was looking to highlight their Model X to a new crowd of younger influencers and consumers.
Our V Magazine activation was the perfect platform to showcase the Model X. Our influential and young celebrities were the perfect choice to drive to and from the activation space. Talent including Dove Cameron, Kiersey Clemons, Atlanta DeCadenet, Tommy Genesis all benefited rides from the Tesla fleet. We also orchestrated a Model X content-driven road trip with photographer Alana O’Herlihy.
Diary on V Magazine linked here.