Neutrogena at Coachella
Neutrogena’s 2026 Coachella presence marked a major cultural moment, with Sunset Studios leading production for the brand’s expansive influencer and creator program. As the official sunscreen partner of the festival, Neutrogena activated across multiple touchpoints—from Palm Springs Airport to offsite events like the Wave Pool pre-party—extending far beyond the festival grounds.
Sunset managed over 100 contracted Creators, designing a seamless, content-driven experience from arrival through the full festival weekend. The program began with pre-event mailers—custom suitcase kits that sparked early social traction ahead of the festival—followed by a thoughtfully curated itinerary of branded moments, including lounges, transportation, late-night activations, and integrated on-site experiences.
The result was a fully integrated, utility-led experiential campaign that drove both visibility and engagement at scale. From airport-to-festival presence and on-site SPF dispensers to over 145,000 product samples distributed, the program successfully translated awareness into trial while positioning Neutrogena as an essential part of the Coachella experience.
Selected Works
Art Basel 2022Project type
Alana O’hearly X Sunset StudiosProject type
Hypebeast 100Project type
HOURGLASS VANISH PRODUCT LAUNCHProject type
Diesel - 24 Hour Digital Experience, Pride 2020Project type
Pax Content ShootProject type
Parade Summer Daisy MarketProject type
Athena ClubProject type
Alo YogaProject type
LinkTreeProject type
Route AppProject type
Victoria’s Secret Coachella Debut ActivationProject type
Harley-DavidsonProject type
Kat BurkiProject type
SunwinkProject type
NikeProject type
V Magazine HouseProject type
SnapchatProject type
Kylie CosmeticsProject type
Fenty Influencer MailersProject type
Paula’s Choice: The Ultimate Spa DayProject type
TouchlandProject type
iS ClinicalProject type
A24 — Marty SupremeProject type
Topps Spot House 2026Project type
Touch land RetailProject type
App Store Awards 2025Project type
Kendra Scott Holiday @ The Grove LAProject type
Fenty CoachellaProject type
TecovasProject type
SquishmallowsProject type
Touchland x La La Land Kind CaféProject type
Peelz Mart at GPFSProject type
UGG Campaign 2025Project type
Topps SpotProject type
GymsharkProject type
Try QuinnProject type
UGG's 40th AnniversaryProject type
Rare BeautyProject type
Kendra Scott College Mobile TourProject type
Kendra Scott @ SXSW 2024Project type
Malibu Beach House, Malibu CAProject type
Soho HouseProject type
Levi’sProject type
Impossible FoodsProject type