ROUTE HYBRID + DIGITAL EVENT SERIES
Route is a tech app that provides a seamless customer experience by visually tracking online orders.
Sunset/Studios has been on retainer since 2019, creating programs that drive sales, increase bottom line revenue and elevate it’s brand image through introducing new partnerships in e-commerce (ver- ticals including fashion, food/beverage, home wear, childrens, and more) that are in the agencies ecosystem of relationships through years of working with top tier brands and events.
overview
Route is a SaaS platform that enhances the post-purchase experience by allowing users to visually track their online orders. When Sunset joined as their strategic marketing partner, Route was an emerging tech player. During our partnership, the company achieved unicorn status—valued at $1.4 billion according to Forbes, 2024.
Challenge
Route needed to break through a crowded SaaS landscape and position itself as the go-to platform for digitally native brands. The goal was to build brand trust, attract high-value users, and establish a presence among forward-thinking, high-growth consumer brands.
Sunset’s Approach
We launched ROUTE CONNECT, an innovative monthly digital panel series that invited top-tier founders, CEOs, and C-suite executives from influential DTC and e-commerce brands to engage in intimate, low-lift Zoom conversations. These events sparked meaningful discussion, drove organic platform sign-ups, and cultivated a sense of community.
Sunset leveraged our proprietary network of internet-native, social-first, and Founder-led brands to accelerate interest and platform adoption. As Route amplified their use of these partnerships in external marketing, the credibility halo effect helped attract coveted enterprise-level clients.
Results
- ROUTE CONNECT became a repeatable playbook for B2B SaaS growth and was widely emulated across the industry.
- The digital series’ success led Route to expand the program into an annual in-person summit, with Sunset leading concept development, speaker curation, and full production.
- Route became the standout brand in its category, recognized as a benchmark for SaaS community-building.
ROUTE CONNECT 2021
ROUTE CONNECT 2022
Impact
With Sunset’s programming, Route scaled both visibility and valuation—earning its spot as one of the most buzzed-about SaaS companies of the decade. Our work helped position them not just as a service, but as a movement.
"I've worked with Sunset Studios for two years working on digital events, certain programming for our advisory board, and in-person events ranging from smaller-scale tradeshow dinners to large-scale productions spanning multiple days and mediums. Working with Sunset has been an amazing experience and I would recommend them to anyone looking for support and to boost their company's voice share and exposure. The Sunset team is creative, scrappy, and extremely respectful in working within our company's culture, guidelines, and deadlines, and they took the time to understand our product so that they could be an advocate for us with other companies they work with (which is beyond valuable)."
MADISON BULLOCK, B2B EVENTS DIRECTOR AT ROUTE
On-going
Creative Partnership
PRESS
Voted best new App by TechCrunch
2019 & 2020
RESPONSIBILITIES
Experiential Ideation & execution
Strategic Partnerships
Concept Ideation
Community Building Initiatives
B2B Sales
Selected Works
