Sunset is proud to serve as Sephora’s preferred experiential partner for national retail activations, bringing engaging brand experiences directly into stores across the country. As Agency of Record for a range of Sephora Collection initiatives, we transform retail environments into immersive, high-conversion experiences that drive both consumer engagement and sales.

Our team develops and executes custom activations that seamlessly integrate into Sephora’s retail footprint. Depending on the campaign objectives, experiences may take place directly inside Sephora stores or in open-air environments just outside the store, creating high-impact moments that drive traffic and conversion.

Featured Activation: NYC Fragrance Discovery Experience

For a fast-turn fragrance campaign in New York City, Sunset developed and executed a retail-first pop-up concept designed to simplify fragrance gifting while increasing purchase intent.

Inspired by the iconic NYC subway system, the experience guided shoppers through a personalized fragrance discovery journey within Sephora’s flagship locations.

Activation Highlights

• Two flagship locations: 34th Street and SoHo
  
• 3–5 minute customer journey optimized for retail traffic flow
  
• Gamified fragrance matching experience
  
• NYC subway-inspired creative platform
  
• Personalized scent guidance takeaway
  
• Premium New York-inspired gift-with-purchase tied to fragrance purchases
  
• Flexible footprint designed to adapt across multiple store layouts
  

The result was a highly engaging retail experience that removed friction from the fragrance purchasing process while creating memorable brand interactions and driving conversion at point of sale.