OVERVIEW

We developed the brand identity and digital presence for the women-owned brand Sunwink Herbal Tonics. We took the lead on Sunwink’s marketing channels & owning the community management initiatives. 

Our social team built authentic relationships with early adopters, leading to their conversion as Sunwink brand loyalists. We worked with content creators to produce organic product posts on their channels that converted into e-commerce sales. On behalf of Sunwink, we leveraged our relationships to form partnerships with the likes of CoolHaus, Culina and premium health grocer, Erewhon. We created the “Erewomen” campaign to highlight Sunwink becoming available at Erewhon which included a networking event and a collaborative OOH mural. Our multi-tiered PR strategy across health, lifestyle, and business publications secured Sunwink coverage in top outlets including Forbes, Well & Good and many others.